Attiitude Printed Zip-Fly & Tonal stitched distressed denim - Black
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Denim has been and is an important part of fashion industry for many decades. Denim garments came into existence during the 18th century, a time when there was an abundant production of cotton. During that period, it gained importance due to its aspects of durability, and not easily torn which benefited physical labourers much. During the 19th century, the garment was popularised by Levi Strauss, a well-known name in the jean world. Denim clothing was manufactured by them for miners. The 20th century brought jeans as a fad of pop culture. Western cowboy movies portrayed people wearing blue jeans. The 50s witnessed the cloth becoming a craze of the teen age population. Manufacturers utilized the situation by coming up with innovative designs like new colors, embroidery and patch works. During the 60s and 70s, bell bottoms and hip hugger patterns became popular. In the 90s; it became one of the most sought after garment. To skim the cream of the denim market, manufacturers then, came up with various innovative ideas of using the denim fabric like poodle skirts, caps, handbags etc. It was during that time the denim sales skyrocketed. Currently, the new millennium finds denim in each and every home; worldwide.
From the place of normal clothing, denim has risen to be a fashion icon and is being adorned by fashion models. It has now become a symbol of modelling and modern culture. The metamorphosis of jeans from a commodity to a fashion item happened during the 90s; when jeans evaluated into a number of various other items such as jackets, shorts, skirts etc apart from the normal pants. Earlier different models like hippie bellbottoms, and tapered legs, were popular. The current trend is all about variety and views denim as an item with bold styles to keep pace with the fast track life style.
But in the 21st-century denim is changing. Feeling the heat from athleisure’s blazing success, jeans makers are changing tack, introducing stretch to iconic styles in an attempt to stop ceding ground to fashion’s current stretch-friendly, everything-elasticised approach. Jeans might be adapting to trends, but they haven’t stopped trending.
Think about it, no matter what fashion industry ushers or throw out of the rule book, denim is that one key item that keeps crawling to the top of the rule book. We all own that one iconic denim that we care, adore and can't live without it. Try our new denim collection and be the part of the denim movement.